Streetcar Advertising Poster for Heinz Breakfast Wheat, "A New Treat in Wheat," 1933-1935
Add to SetSummary
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Breakfast Wheat, a hot cereal, to passengers riding a streetcar.
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Breakfast Wheat, a hot cereal, to passengers riding a streetcar.
Artifact
Poster
Date Made
1933-1935
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.420
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Cardboard
Technique
Lithography
Color
Multicolored
Dimensions
Height: 11 in
Width: 21 in
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