Brochure for the 1924 Ford Model T Car, "Make Pleasure Island a Treasure Island for the Whole Family"
Add to SetSummary
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact
Trade catalog
Date Made
1924
Subject Date
1924
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
98.0.99.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 11.125 in (folded)
Width: 8.5 in (folded)
Inscriptions
Printed on cover, upper right corner: Ford / TOURING CAR / $295 / FOB DETROIT... Printed on cover, lower right hand corner: Make Pleasure Island a Treasure Island / for the Whole Family, 1924 Text on cover, in part, reads: Make Pleasure Island a Treasure Island for the Whole Family / Get out the old fish pole, the lunch bas / ket, your camping outfit and camera--you'll / need them now that Spring is here again. / Neither stream, nor field, nor mountain / park can hide their beauty from you--it's all / yours with a Ford
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