"Why See a Marriage Counselor? Get a Select Shift." Ford Motor Company Advertising Proof, 1967
Add to SetSummary
The automatic transmission combined a fluid coupling with a planetary gearset to eliminate the driver's need to push a clutch pedal and shift gears. The convenience was offset somewhat by lower fuel economy due to slippage in the fluid coupling, and reduced control while driving downhill or in slick conditions. Ford's "Select Shift" transmission compromised between automatic and manual.
The automatic transmission combined a fluid coupling with a planetary gearset to eliminate the driver's need to push a clutch pedal and shift gears. The convenience was offset somewhat by lower fuel economy due to slippage in the fluid coupling, and reduced control while driving downhill or in slick conditions. Ford's "Select Shift" transmission compromised between automatic and manual.
Artifact
Advertisement
Subject Date
1967
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.19.586
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Lithography
Color
Black-and-white (Colors)
Multicolored
Dimensions
Height: 15.313 in
Width: 10.5 in
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
