Sales Brochure for Transformers Toys, Hasbro Industries Inc., 1984

Summary

Some toys are "More than meets the eye." Transformers can change from vehicles into robots -- either good Autobots or evil Decepticons -- and back again. Released by Hasbro, Inc. in 1984, these successfully marketed action figures quickly transformed into an entertainment franchise with comic books, television shows, video games and feature-length films. This brochure shows the toys available for kids to purchase.

Some toys are "More than meets the eye." Transformers can change from vehicles into robots -- either good Autobots or evil Decepticons -- and back again. Released by Hasbro, Inc. in 1984, these successfully marketed action figures quickly transformed into an entertainment franchise with comic books, television shows, video games and feature-length films. This brochure shows the toys available for kids to purchase.

Artifact

Brochure

Date Made

1984

Subject Date

1984

Creators

Hasbro Industries, Inc. 

Place of Creation

United States, Rhode Island, Pawtucket 

Japan 

Creator Notes

Made for Hasbro Industries, Inc. of Pawtucket, Rhode Island; printed in Japan.

Collection Title

Trade Catalog Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

92.43.40

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 8.625 in

Width: 12 in

Inscriptions

On front: TRANSFORMERS / MORE THAN MEETS THE EYE IT IS A WORLD TRANSFORMED, WHERE THINGS ARE NOT WHAT THEY SEEM. IT IS THE WORLD OF THE TRANSFORMERS...A WORLD OF HEROIC AUTOBOTS AND EVIL DECEPTICONS!

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