Advertising Brochure for Colombo Lowfat Frozen Yogurt, 1988

Summary

A recent trend in Americans' ice cream choices has been the preference for lowfat, "healthier" alternatives like frozen yogurt, as seen on the cover of this 1988 Colombo brochure. The first wave of frozen yogurt popularity in America occurred during the 1980s. Brands such as Colombo capitalized on the tremendous popularity of TCBY at the time.

A recent trend in Americans' ice cream choices has been the preference for lowfat, "healthier" alternatives like frozen yogurt, as seen on the cover of this 1988 Colombo brochure. The first wave of frozen yogurt popularity in America occurred during the 1980s. Brands such as Colombo capitalized on the tremendous popularity of TCBY at the time.

Artifact

Brochure

Date Made

1988

Creators

Colombo, Inc. 

Collection Title

Trade Catalog Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

92.43.491

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 5.563 in

Width: 3.75 in

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