Chevrolet Advertisement, "Finest Quality Sedan at Low Cost," 1925
Add to SetSummary
In 1925, Ford Motor Company controlled over half of the entire U.S. car market and sold their Model T four door sedan for the low price of $660. In order to compete, Chevrolet released advertisements, like this one targeted at mothers and families, highlighting Chevy's quality construction, stylish two-tone paint, nickel-plated radiator, and disk wheels.
In 1925, Ford Motor Company controlled over half of the entire U.S. car market and sold their Model T four door sedan for the low price of $660. In order to compete, Chevrolet released advertisements, like this one targeted at mothers and families, highlighting Chevy's quality construction, stylish two-tone paint, nickel-plated radiator, and disk wheels.
Artifact
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Date Made
October 1925
Subject Date
1925
Creators
General Motors Corporation. Chevrolet Motor Division
Creator Notes
Made for General Motors Corporation. Chevrolet Motor Division
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.657.183
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 11.938 in
Width: 8.375 in
Inscriptions
Printed at top: CHEVROLET / for Economical Transportation. Printed below image: THE FINEST QUALITY SEDAN AT LOW COST--$775, Printed at bottom: QUALITY AT LOW COST.
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